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​Awake Not Woke
The No-Nonsense Diversity Training 
                    by
​      Dyab Abou Jahjah

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Diversity is something we all have to deal with. Be it in our private lives or in our professional environment. Whether in the public or private sector, an individual or a collective cannot thrive without acquiring the necessary set of skills that will enable them to function in a diverse environment. Although there is little debate about the need for people to engage positively with diversity in the workplace, the very definition of both diversity and the positive approach to it remain a matter of debate. Lately, a more ideologically driven approach to diversity management has taken root among most training providers and consequently has made its way into many companies and organisations. In addition, the diversity charters dictated by governments and the European Union contain disputed ideological notions presented as if they were an unbiased and ethical truth. This trend is both ideological and political. As a consequence, many CEOs are dismissing diversity training and diversity awareness altogether. Others undergo the ideology to maintain a certain image. Both choices are not very positive and will eventually lead to problems.
Because we cannot throw away the child of diversity and respect with the dirty water of Woke, Dyab Abou Jahjah has created "Awake not Woke", a non-ideological training module for diversity management and diversity awareness. The aim of the training is to make people aware of issues such as racism, sexism, homophobia and transphobia, while also indicating what is valid in terms of fairness and respect and what is ideological, extreme and to be dismissed.
"Awake not Woke" will also provide you with a set of tools to better manage diversity in your company or institution without falling into the pitfalls of ideology and polarisation.
If you are interested, feel free to contact us using the form on this page, so that we can jointly search for the right formula to suit your company or organisation.

Modules

Module 1: Leading in Babylonia.
This programme is designed for leaders, CEOs and executives. It tackles the question from both a policy and management viewpoints. How can leaders turn the challenges of diversity into opportunities? How can they avoid the traps and capitalise on the potential? Where do they draw the line when it comes to narratives of diversity? How to deconstruct woke narratives? How to communicate inwards and outwards? How to deal with activist shareholders and other forms of activism? 


Module 2: Working together in Babylonia
This module is aimed at workers, employees, performers and students. It focuses on addressing sensitivities and building understanding. Simultaneously, it dissects woke narratives and brings forward alternative views that are more beneficial to achieving harmony in any (work) environment.


Consultancy and project management:
Do you have an image problem due to mobilisation against your company or institution? Do you need to improve your diversity reputation? Do you need to acquire a more diversified customer base? We are here to design and implement the solutions you need.